Roles: Creative Director

Client: The Illinois Tollway

Managed : Graphic Design, Photography, Print

I focused heavily on recognizing the dangers of distracted driving, I sought to address this issue in a unique and impactful manner. By removing text from the campaign, and focused on hefty imagery. I effectively emphasize the importance of staying focused on the road and eliminating distractions. However, you I stop there. I infused a human aspect into the campaign, integrating personal stories and experiences to connect with the audience on an emotional level. Through powerful visuals and relatable narratives, I shed light on the consequences of distracted driving, highlighting the potential harm it can cause to individuals and their loved ones. By combining the absence of text with a human touch, the campaign not only raises awareness but also prompts viewers to reflect and make a conscious choice to prioritize safety on the road.